Its never wise to alter a successful formula. So rather than reinvent the hugely successful S9000, the new S9100 sees the introduction instead of some carefully-chosen improvements. Improving LCD size, image sharpness and low light autofocus, the new camera acts as a definite upgrade to its predecessor.
Nonetheless, you still have the impressive zoom lens; covering the crucial 28-300mm range, and crafted from the highest standard Fujinon optics, this is a built-in lens that has been engineered to work perfectly with the cameras sensor technology. And the sensor technology is just as advanced " a nine million effective pixel Super CCD and Real Photo Processor combination that not only delivers on detail, but also the major image quality milestones: color, low noise, dynamic range and sensitivity.

Integrated Design.
The S9100 design allows you to do many things that you can't with a digital SLR. For instance, using the 2-inch LCD to compose your image, rather than having to lift the camera to cover your eye. Using the zoom to reach virtually any of the major focal lengths, rather than having to change lenses and possibly see harmful dust enter the camera, not to mention missing the shot. Also, the mirror-free design allows you to enjoy the added functionality of a movie mode, which is something that SLRs cannot offer.

Super CCD With Real Photo Technology.
This camera is about a lot more than just nine million pixels. Super CCD technology has long been associated with class-leading performance in top-end digital cameras. Unlike generic image sensors, this system is developed and manufactured entirely in-house, and is performance only available from Fujifilm. Compared to the S9000, the S9100 sees refinements in the area of image sharpness, delivering a bitingly-crisp rendition of reality. Furthermore, the impressive ISO range of 100-1600 means that you will get great, blur-free results in all light, not just daylight. Because of its incredible potential in low light conditions, the S9100's autofocus has been further improved, enabling it to find focus more quickly in dim conditions.

Fujinon 10.7x 28-300mm Zoom Lens
Unlike interchangeable lenses, this one's fixed to the camera for ever. And that is a good thing " not only will the interior of the camera be protected from dust and the elements, but you also have an incredible zoom range at your disposal. Fujinon optics have an enviable reputation within the photography industry for their clarity and quality, and the lens on the S9100 lives up to the name. The 13 elements include one hybrid aspherical element, one glass molded aspherical element, as well as ED glass. Furthermore, photography enthusiasts will like the manual twist barrel zoom control, as well as the manual focusing ring, both giving pinpoint control.

Tilting 2.0 Inch LCD Screen
One of the more visible improvements on the S9100 is the large 2-inch LCD monitor, mounted on a tiltable axis on the back of the camera. Possessing an extremely detailed display of 235,000 pixels, it enables you to check focus and get an immediate idea of image sharpness. Unlike an SLR, you will find yourself able to shoot above your head and from the floor, unlocking amazing shooting potential.

Fast Responses
People that use the S9100 will not miss many shots. There is no agonizing wait as a motor extends the lens (it is already in position), and the autofocus locks on to subjects with a speed that will make you think twice as to whether this really is not a DSLR. With its use of manual zoom ring, dials and buttons for important functions, the S9100 is designed for photographers who do not want their camera to get in the way of their photography.

Movie Mode
Anyone who doesn't think that much of movie modes on digital cameras has not tried this one. Not only does it offer the top-level 30 fps VGA benchmark, but you can also use the zoom lens during recording, which is a special enhancement of this feature. With the massive onboard media storage, the S9100 offers extended movie potential, and is a valuable backup to the camera's still image capability.

HS-V2 Hyper Utility Software
As an added bonus, the S9100 comes packaged with a high-value piece of software aimed at getting the absolute maximum out of the camera's formidable imaging potential. The HS-V2 software processes RAW files from the camera, enabling the user to fine-tune sharpness settings, white balance and other image parameters without worrying about 'losing' information, which is what happens when jpegs are recorded and re-recorded again. When you select the RAW option, the camera gives you the original 18 million pixel file that is delivered to the processor, and the HS-V2 software enables you to get the most out of it.