Our Price: $996.00
Capture the moment with today's most exciting DSLR. Shoot in razor-sharp detail with 12.24 megapixel clarity, quicker response and greater creativity.
Express your creativity and shoot like a pro. The Sony α (alpha) DSLR-A700 is the perfect DSLR for serious amateurs"with 12.24 megapixel resolution to capture the full imaging precision of Sony zoom lenses, Carl Zeiss lenses and legacy Minolta a-mount lenses. Quick response, creative style modes and high-speed shooting help you capture your creative vision, while Super SteadyShot image stabilization conveniently works with every lens. For improved picture quality and reduced blur, the Eye-Start Autofocus system uses an 11-point center twin-cross AF sensor for phenomenal results. All of this combined with Sony's innovative Anti-Dust Technology and a rugged magnesium alloy body and you have the ultimate DSLR for serious photo enthusiasts and amateurs alike. 12.24 MP Exmor Imaging Sensor A newly designed APS-C size CMOS imager with on-chip noise-canceling before and after A/D conversion provides over 12 million pixels, drawing out the full image description power of the α (alpha) DSLR-A700s high-performance lenses and providing spectacular detail for making big prints. Advanced on-sensor A/D conversion yields rich tonal reproduction with high signal-to-noise ratio. Professional Lenses and Accessories The α (alpha) DSLR-A700 accepts a superb array of precision optics, including new Sony wide-aperture zoom lenses that perform brilliantly over a broad range of focal lengths, Sony G Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss T* coated lenses, and over 16 million Minolta a-mount lenses sold worldwide -- plus professional-quality flash units and system accessories to expand your creative horizons. Super SteadyShot Image Stabilization Built-in technology moves the image sensor in response to camera shake, enabling every lens to benefit from automatic blur reduction -- and provides an advantage of up to 4.0 shutter speed steps to sharpen images in lower light, for hand-held shots that would normally require a tripod. Bionz Image Processor At the heart of the α (alpha) DSLR-A700 DSLR camera is the advanced Sony Bionz Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry that improves camera response time, screens out noise before RAW data conversion, handles Dynamic Range Optimization processing and prolongs battery life. Dynamic Range Optimizer To recover details in dark or bright areas of the picture, the α (alpha) DSLR-A700 provides multiple levels of Dynamic Range Optimization: Standard mode, to improve shadow detail using standard gamma curves; Advanced Auto mode, allowing you to select any of 5 DRO correction levels, or DRO Advanced Bracketing, that automatically takes three shots at different DRO levels with a single shutter press. Continuous 5 Frames-Per-Second Advance at 12.24 MP The high-speed processing power of its Bionz engine, a quick-response coreless motor to drive the shutter, and dual mirror stoppers to prevent mirror bounce -- they all enable the α (alpha) DSLR-A700 to capture action more effectively at either 5 or 3 frames per second, even shooting at full 12.24 MP resolution. You can also shoot continuously to the limit of available memory in JPEG Fine and Standard modes. Advanced Pentaprism Viewfinder With a bright focusing matte, an optical glass prism and glass lenses that prevent ghosts inside the finder, the α (alpha) DSLR-A700s viewfinder image makes it easier to see your subject, compose your shot and adjust focus manually. Eye-Start Autofocus System The α (alpha) DSLR-A700 begins its precision autofocus adjustments the moment you bring your eye to the viewfinder -- so youll be ready to catch the perfect moment. 11-Point Center Dual Cross AF Sensor A newly developed Sony AutoFocus system with a large f2.8 sensor improves your ability to frame the subject and capture moving subjects with greater focusing precision -- and a focus drive clutch lets you switch seamlessly between auto and manual focusing by pressing a simple button. Super-Accurate Exposure Control A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy in a wide range of lighting conditions. Simple Camera Control Menus Even with all its high-tech features, the α (alpha) DSLR-A700 is amazingly simple to operate -- and a quick press of the Function (Fn) button switches the LCD display from standard menu information to a new Quick Navigation screen for camera setup via joystick and forward-back controls. The menus are easy and intuitive -- and memory function lets you save and recall personalized camera settings. Creative Custom Settings The α (alpha) DSLR-A700 is designed to bring out your creativity with a wide range of auto preference settings, including four basic image styles (Standard, Vivid, Neutral and Adobe RGB) and three style-box memory settings for quick setup in special events like weddings and competitive sports. Easy-to-Use Exposure Mode Dial The α (alpha) DSLR-A700s top-mounted dial gives you quick access to Program Auto, Aperture priority, Shutter-speed priority, Manual and full Auto exposure setting modes -- as well as six scene selection modes that optimize camera focus, exposure, brightness, contrast and other settings for Portrait, Landscape, Macro, Sports Action, Sunset and Night View/Portrait scenes. Quick Setting Recall The C button allows you to make changes more quickly by calling up Creative Style settings, Exposure compensation, Flash compensation and many more operating modes and camera functions. Stamina Power To give you confidence for long shooting sessions in the field, the α (alpha) DSLR-A700 can take up to 650 shots3 on a fully charged NP-FM500H InfoLithium battery -- with indication in percentage of about how much battery power remains. Built-In Flash The α (alpha) DSLR-A700 flip-up flash covers a wide focal range, synchronizes at 1/250 sec., supports red-eye reduction and slow flash features as well as manual flash mode to set flash intensity. A wireless flash signal is available for external flash synchronization. Anti-Dust Technology Changing lenses in a DSLR can allow dust to enter the camera -- so to help keep the CMOS imager cleaner for better pictures, the α (alpha) DSLR-A700 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off. Rugged Magnesium Alloy Body The α (alpha) DSLR-A700 is built to very high standards of durability and performance -- so you can shoot on location in difficult conditions with confidence that your equipment can handle the challenge. XtraFine 3.01 LCD Screen with 921k Pixels With almost 1 MP performance, its like having a high-resolution photo viewer built into your camera -- and the α (alpha) DSLR-A700s amazing photo-quality screen displays sharp, bright images even outdoors with a wide viewing angle so you can share photos more easily. PhotoTV HD Viewing with HDMI Output The α (alpha) DSLR-A700 provides direct HDMI output to your Bravia HDTV and other compatible HDTV screens, so you can view and share photos in breathtaking clarity and detail. You can choose between standard 3:2 and widescreen 16:9 aspect ratio -- and with new Bravia HDTV models, photos are automatically optimized in sharpness, gradation and color reproduction for HD display. Wireless Remote Control For shooting as well as viewing convenience, Sony supplies a multi-function wireless remote control with the α (alpha) DSLR-A700 -- allowing you to control HDTV photo viewing and trip the shutter by remote to put yourself in the picture. Versatile Recording Formats Images can be captured in RAW, cRAW (optimized for fast action), RAW+JPEG and three JPEG modes (Extra Fine, Fine and Standard), for greater versatility in every digital photo application. Powerful Supplied Software The α (alpha) DSLR-A700 comes with a powerful RAW conversion and image management system and newly developed RAW software that gives you the power to handle large volumes of RAW data while taking full advantage of the sophisticated imaging capabilities of the α (alpha) DSLR-A700. Dual Media Options For image capture with optional media you may already own, the α (alpha) DSLR-A700 has built-in slots for both CompactFlash Type I/II media and Memory Stick Duo media or high-capacity Memory Stick PRO Duo media.
