Revolutionary new Nikon 1 system breaks visual barriers -Innovation in technology and design
Today, all it takes is a single imaging device to capture and share every moment of an incredible and connected life. Nikon brings an evolution in imaging technology, starting with a newly developed Nikon CX-format super high-speed AF CMOS sensor that powers every capture. Ensure image precision through the new, compact interchangeable lens system featuring image stabilization (VR) and superior fast and quiet autofocus motors built on the NIKKOR heritage of optical excellence.

Focus that's as fast as you - Capture all the action
Not a moment is missed with a camera that keeps up with you! Always on the go, you know moments worth sharing can happen all the time. Don't let your creativity be hindered by slow focus speed; Nikon 1 J1 delivers an amazing 10 fps speed in autofocus mode. Grab every turn of the swimmer as he leaps from the high dive and glides into the water below. Even fast moving action like this is rendered with amazing clarity"thanks to an incredible 73 point AF array continuously working to ensure everything is sharp and clear.

For moments that deserve more - Motion Snapshot brings photos to life
Certain snapshots from life evoke emotions that just cannot be retold with merely a photograph. Remember the feelings you had while watching a wave crash to the shore or fireworks exploding overhead? Make those moments come alive in a single click using Motion Snapshot. Reveal the essence that can't be captured in a single photo.

Share a richer experience - Simultaneously capture Full HD (1080p) movies and photos
There will be moments when you're recording a great movie and an opportunity to grab an amazing photo comes along. Capture both at the same time! Start your movie recording with a touch of a button. See that great still? Hit the shutter even during record mode. Autofocus keeps everything sharp, working double duty to simultaneously capture both movies and photos. Infuse even more personality into multimedia creations by adding slow motion. For times when photos alone are not enough, family and friends will appreciate your expressions brought to life.

Get the best of what's seen - Let the camera do the work with Smart Photo Selector
For all the times you wished your camera could capture those great spontaneous moments while they unfolded in front of you, there is Nikon 1. Have too many blurry or poorly lit photos? Or how many photos do you have where someone's eyes were shut? With a single touch using Smart Photo Selector there are no more imperfect photos. Get the best of what you see. Engage in the moment while you let the camera do the work for you.

Creativity expanded with 1 NIKKOR Lenses - Compact, light, high performance optics
Expand creativity and select from a range of lens options, including one designed specifically for movie filming. Engineered for fast and easy swap-out, stay photo-ready all the time. Compactness brings portability, whether using the single focal length 10mm or the 30-110mm telephoto. 1 NIKKOR lenses feature Vibration Reduction (VR) to keep photos sharp, extending a heritage of precision symbolized by durability, superior image quality and optical excellence.

EXPEED 3 processor
EXPEED 3 marks the culmination of years of dedication to advancing digital imaging technologies. At the heart of Nikon 1 is EXPEED 3, with dual image processors, to deliver outstanding system performance, high-speed processing, state-of-the-art phase detection autofocus and the fastest data transfer rates. Witness outstanding image quality, tone reproduction and advanced autofocus at unprecedented speeds.

Low light
An advanced, innovative Nikon super high-speed AF CMOS imaging sensor, wide ISO range and option to select the best lens for the job give you even more control over the light. Produce amazing photos in all those moody environments. Tap only ambient light and open the most artistic doors to photographing on the dance floor, nabbing dramatic sunsets and candlelit moments.

LCD monitor
Check your creativity: frame and share your creations on the large and sharp three-inch LCD color display. An ultra-high resolution screen featuring 460k-dots shows every detail to precision. An anti-glare coating renders easy viewing of photos and HD movies, even outdoors.

Intuitive simplicity
Easy access to advanced features are hallmarks of the Nikon 1 system. From the ultra intuitive command and features buttons, easy-to-understand menu and fast mount lens, you'll be expressing your thoughts and visions as never before. Even advanced features for photos and movies can be created with one-click ease.