You don't have to be an expert to take great photos. The DSC-W310 captures amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. And everything is made simpler with a 2.7-inch (diag.) screen and advanced features including Easy mode, iAuto and SteadyShot image stabilization.

A Smarter Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you"recognizing scenes, lighting conditions and faces"and automatically adjusts the settings for you. The results are clear images, faces with natural skin tone and less blur.

Goodbye Blurry Photos
Don't let a not-so-steady hand prevent you from capturing the moment. Built-in SteadyShot image stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into one clear image.

Catch Them Smiling
Capture a smile the moment it happens with Smile Shutter technology. Simply press the Smile Shutter button and when your subject smiles, a photo is automatically taken. You can also adjust the sensitivity for adults or children for even better results.

Faces First
Sony's Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Sony Lens with 4X Zoom
Zoom in on the fun with a 4x optical zoom lens sporting a 28mm equivalent wide angle. It brings distant subjects closer for great outdoor, sports and travel photos. Plus, the wide angle lens helps you fit everyone in for better group photos.

In-camera Retouching
Photo editing doesn't have to be done on your PC. Convenient, in-camera retouching is the quick and easy way to enhance your photos on the go. You can trim, correct red eye and use unsharp masking functions. Very handy.